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Kickbite Creative View

Identify your best and worst ad creatives fast, then take action to scale what works and pause what doesn’t.

Written by Juan Garzon
Updated over 5 months ago

Why is it important

Creatives are the primary drivers of success in social campaigns. With the Creative View, you gain a clear understanding of which ads resonate most with your audience
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1. Access Creative View

  1. Log in to Kickbite.

  2. Select Creative View (Beta) in the left menu.

2. Set Up Your KPIs & Thresholds

  1. In the Performance Panel, choose a key metric (e.g., ROAS, CAC).

  2. Define the thresholds for what you consider a “Winning” or “Losing” creative.

    • Minimum Spend: Ensure each creative has enough budget before deciding its fate.

3. Use the Deep Dive Table

  1. Default View: See a combined view of each creative thumbnail and ad name.

  2. Customize Dimensions: Switch or add columns (e.g., Ad Copy, Campaign) to analyze performance in more detail.

4. Compare Creatives

  1. Compare Module: Choose up to four creatives to evaluate side by side.

  2. Trend & Total Charts: Spot patterns over time or compare totals directly.

5. Segment & Share (Optional)

  1. Create Segments: Group ads by style, format (video vs. static), or any custom rule.

  2. Share Insights: Send segment views to teammates to keep everyone aligned on next steps.

  3. You can share the segments by opening the Segments panel and clicking the three dots next to the segments that appear when hovering over the segment with your mouse.

6. Take Action

  • Winners: Increase budget or replicate the idea.

  • Losers: Pause or remove them to save budget.

  • Moderate: Tweak messaging or design; keep an eye on these.

  • Low Spend: Boost spending or consolidate campaigns to ensure reliable data.

  • Inactive: Review for learnings and refine future creative strategies.

Pro Tips for Better Results

  1. Test Regularly: Consistently try fresh creatives to avoid ad fatigue.

  2. Focus on Relevant KPIs: For remarketing ads, CAC might differ from prospecting ads; compare apples to apples.

  3. Collaborate with Your Team: Share data early and often to refine concepts efficiently.

That’s it! With these steps, you’re set to start using Creative View effectively, make data-driven decisions, and get better returns on your ad spend. If you have any questions or need help, reach out to Kickbite Support.

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