Introduction
Editing UTM Parameters starts another ad review process. It’s best to make these changes at night / at a less busy time.
Editing UTM Parameters can restart the learning phase and reset existing engagement on your ads. In general, the benefits of tracking 100% of your users outweigh the effects this might have on your ads.
Below you can find the recommended Meta Ads UTM Parameter logic for the highest accuracy tracking results:
If you are not using any UTM parameters currently:
kb=fb_sp_{{campaign.id}}_{{adset.id}}_{{ad.id}}
If you have an existing UTM parameter logic in place, you need to append the following snippet at the end of your existing parameters:
&kb=fb_sp_{{campaign.id}}_{{adset.id}}_{{ad.id}}
Implementation
Ver. 1 - for bulk changes.
You can bulk edit 200 ads at once using the Facebook bulk editing feature:
(Advantage+ Shopping Campaigns can not be edited together with regular campaigns. If you're using Advantage+ Shopping Campaigns make sure to edit them separately.)
Go to Campaigns > Adsets > Ads. Select all of the ads to which you want to add a tracking template.
2. Click ‘URL parameters’ in the drop-down menu near ‘Edit’.
3.Paste the Tracking Template in the first field for bulk changes. Or you can edit each ad in the fields below. Click Publish.
Ver. 2 - for single-ad changes.
Choose one ad and do the same 2 steps like for version 1 (above), but click ‘Edit’. Paste the tracking code In the ‘URL parameters’ at the very end of page. Click ‘Publish’.
Best-Practices
Editing the “URL parameters” field does not work for Messenger Ads. Make sure you filter them out before starting the mass-editing process.
If you have a lot of ads you can filter for ads, that are active or were active recently. But make sure you’re not leaving any ads out, that might be turned on or duplicated in the future.
Add the “URL parameters” column to your column preset to quickly check if the correct parameters are applied. For that go to "Columns" > "Customize Columns..."