Introduction
Editing UTM Parameters starts another ad review process. It’s best to make these changes at night / at a less busy time.
Editing UTM Parameters restarts the learning phase on your ads. In general, the benefits of tracking 100% of your users outweigh the effects this might have on your ads.
Parameters
If you are not using any UTM parameters currently, use the following tracking snippet:
?kb=tt-sp-__CAMPAIGN_ID__-__AID__-__CID__
If you have an existing UTM parameter logic in place, you need to append the following snippet at the end of your existing parameters:
&kb=tt-sp-__CAMPAIGN_ID__-__AID__-__CID__
If you are using a smart campaign, the tracking parameters look a bit different. Please use the following.
If you are not using any UTM parameters currently:
?kb=tt-sp-__CAMPAIGN_ID__
If you are using any UTM or tracking parameters:
&kb=tt-sp-__CAMPAIGN_ID__
Implementation
IMPORTANT: Add the above parameters at the end of your URL in the "URL" field. Do NOT use the "Tracking" section.
Currently, there is no bulk editing feature, that works for updating the URL field. Make sure to follow the process below:
Go to the ad level
Manually go inside each of your ads
Add the above parameters at the end of the URL in the "URL" field
Save the ad
Best Practices
If you have a lot of ads you can filter for ads, that are active or were active recently. But make sure you’re not leaving any ads out, that might be turned on or duplicated in the future.