Introduction
Editing UTM Parameters starts another ad review process. It’s best to make these changes at night / at a less busy time.
Editing UTM Parameters restarts the learning phase on your ads. In general, the benefits of tracking 100% of your users outweigh the effects this might have on your ads.
Parameters (all campaign types except Catalog/Shopping Campaigns)
If you are not using any UTM parameters currently use the following tracking snippet:
{lpurl}?kb=pn_sp_{campaignid}_{adgroupid}_{adid}
If you have an existing UTM parameter logic in place, you need to append the following snippet at the end of your existing parameters:
&kb=pn_sp_{campaignid}_{adgroupid}_{adid}
Catalog/Shopping Campaigns
If you are not using any UTM parameters currently use the following tracking snippet:
{lpurl}?kb=pn_sp_{campaignid}_{adgroupid}
If you have an existing UTM parameter logic in place, you need to append the following snippet at the end of your existing parameters:
&kb=pn_sp_{campaignid}_{adgroupid}
Implementation
IMPORTANT: Add the above parameters at the end of your URL in the "Destination URL" field. Do NOT use the "Ad tracking URLs" section.
Currently, there is no bulk editing feature, that works for updating the URL field. Make sure to follow the process below:
Go to the ad level
Manually go inside each of your ads
Add the above parameters at the end of the URL in the "Destination URL" field
Save the ad
Best Practices
If you have a lot of ads you can filter for ads, that are active or were active recently. But make sure you’re not leaving any ads out, that might be turned on or duplicated in the future.