You can track channels without a direct Kickbite integration by using clean UTM parameters. This ensures consistent attribution and accurate reporting.
Core Rules
Use utm_source , utm_medium and utm_campaign as main obligatory parameters
Format all values in kebab-case (lowercase, words separated by
-) and ASCII only (letters a–z, numbers 0–9, hyphens only).Dates:
yyyymmddNo spaces, emojis, or special characters.
Publisher and influencer names must be sanitized.
Examples for great UTM structure:
Influencers
utm_source=<platform>&utm_medium=influencer&utm_campaign=influencer-<angle>-<product|offer>-<yyyymm>
Example:
utm_source=instagram&utm_medium=influencer&utm_campaign=influencer-techtrends-wireless-earbuds-202508
Affiliates
Track at publisher level. Include publisher name in campaign and store publisher ID in your Partner Registry.
utm_source=<network>&utm_medium=affiliate&utm_campaign=<publishername>-<product|offer>-<yyyymm>
Example:
utm_source=impact&utm_medium=affiliate&utm_campaign=dealsworld-fall-jackets-202509
Price Comparison Pages
utm_source=<platform>&utm_medium=referral&utm_campaign=pricecompare-<product|offer>-<yyyymm>
Example:
utm_source=pricespy&utm_medium=referral&utm_campaign=pricecompare-gaming-laptops-202511
utm_source=whatsapp&utm_medium=sms&utm_campaign=<purpose>-<product|offer>-<yyyymmdd>
Example:
utm_source=whatsapp&utm_medium=sms&utm_campaign=backinstock-kitchen-blender-20250815
Automated flows:
utm_source=klaviyo&utm_medium=email&utm_campaign=<flow>-<purpose>-<product|offer>-<yyyymmdd>
Example:
utm_source=klaviyo&utm_medium=email&utm_campaign=abandonedcart-reminder-sports-shoes-20250814
Newsletters:
utm_source=klaviyo&utm_medium=email&utm_campaign=newsletter-<purpose>-<product|offer>-<yyyymmdd>
Example:
utm_source=klaviyo&utm_medium=email&utm_campaign=newsletter-style-tips-denim-jackets-20250801
Native Outbrain
utm_source=outbrain&utm_medium=display&utm_campaign=<objective>-<product|category>-<placement>-<yyyymm>
Example:
utm_source=outbrain&utm_medium=display&utm_campaign=awareness-hiking-boots-homepage-202510
Native Taboola
utm_source=taboola&utm_medium=display&utm_campaign=<objective>-<product|category>-<placement>-<yyyymm>
Example:
utm_source=taboola&utm_medium=display&utm_campaign=conversions-electric-bikes-lifestyle-202509
Podcasts
utm_source=<podcast-name>&utm_medium=podcast&utm_campaign=podcast-<product|offer>-<yyyymm>
Example:
utm_source=techtalkweekly&utm_medium=podcast&utm_campaign=podcast-gaming-keyboards-202508
Partnerships (Instagram, YouTube, Twitch)
utm_source=<platform>&utm_medium=referral&utm_campaign=partnership-<partnername>-<product|offer>-<yyyymm>
Examples:
utm_source=instagram&utm_medium=referral&utm_campaign=partnership-styleguru-summer-dresses-202505
utm_source=youtube&utm_medium=referral&utm_campaign=partnership-gamerking-vr-headsets-202511
utm_source=twitch&utm_medium=referral&utm_campaign=partnership-cheflive-cookware-sets-202509
Best Practices
Always sanitize UTM values: lowercase, kebab-case, ASCII only.
Use descriptive product/offer names.
Keep dates accurate to campaign launch.
Store affiliate publisher details in the Partner Registry.
Only include required UTMs for clean tracking.