Overview
In the Product View of Kickbite, you’ll find key metrics that help you assess product performance across marketing channels. These include:
Items Sold
Orders
AOV (Average Order Value)
Revenue
Each metric reflects attribution logic, meaning values may be fractional depending on how the conversion is shared across channels (if you have a filter at the channel or a deeper level). This article explains how to interpret these metrics accurately.
1. Items Sold
What it shows:
The number of units sold for a specific product, adjusted for attribution.
Why decimals appear:
If multiple channels contributed to the sale, the product is split proportionally. For example:
5 units of Product A were sold in an order attributed 60% to Channel A
Items Sold for Channel A = 5 × 0.6 = 3
2. Orders
What it shows:
The number of orders in which the product appeared, also weighted by attribution.
Example:
Product B was included in 1 order
That order was split 50/50 between Channel A and B
Orders for Channel A = 0.5
3. AOV (Average Order Value)
What it shows:
In the Product View, AOV represents the product's selling price, not the full basket or order value.
Example:
Product A was sold for €100
Regardless of how many were sold or which channel got attribution,
→ AOV = €100
4. Revenue
What it shows:
Revenue reflects the total amount generated by a product, proportional to the channel’s attribution share.
Calculation:
Revenue = Items Sold × Product Price
Example:
Product A: 5 units sold at €100 each
Channel A receives 60% attribution
Revenue = 5 × €100 × 0.6 = €300
Why This Matters
Kickbite’s attribution engine ensures that performance data at the product level reflects the true contribution of marketing channels. This allows you to:
Evaluate campaign impact on specific products
Understand product performance across channels
Make better investment and creative decisions