š„ It starts with clarity
If you donāt define the gap, you canāt close it.
The gap is the target itās the space between where you are and where you must go.
And if your team isnāt aligned behind one clear number, youāre not progressingā¦ youāre maintaining.
And in business, maintenance is just a slower form of losing.
Thatās why we built Kickbite Targets so every team, every campaign, and every decision is guided by one shared goal.
š§ What is Kickbite Targets?
Kickbite Targets is your central place for defining, managing, and tracking key performance indicators across markets and timeframes.
It gives your team clarity and control with:
Monthly KPI setting
Daily target distribution for precision planning
Automated calculations for explanatory KPIs
Real-time status tracking in performance dashboards
š„ Who Can Use It?
Role | Access |
Admin | Can view and edit |
Regular User | Can view only |
š Where to Find It
You can access Targets in your Kickbite workspace:
āSettings ā Account Targets
š 1. Account Targets (Monthly Planning)
The Account Targets section is where Admins define and manage monthly performance goals per market.
Editable KPIs
You can directly enter values for the following KPIs:
Revenue ex VAT
Marketing Costs
Average Order Value (AOV)
Conversion Rate (CVR)
% of New Orders
These are your input KPIs.
Automatically Calculated KPIs
Kickbite automatically calculates several explanatory KPIs based on your inputs:
Stored in database:
Orders
Sessions
New Orders
Returning Orders
Calculated dynamically in dashboards (not stored):
ROAS (Return on Ad Spend)
CPO (Cost per Order)
CPS (Cost per Session)
CAC (Cost of Acquisition)
You can toggle between years (2024, 2025, 2026) and define targets per market (e.g., DE, NL). Each market has its own set of KPIs and history.
Saving & Publishing
Autosave Drafts: Any change is saved automatically after a short delay.
Publish: Once finalized, click āPublish Targetsā to lock in values and activate tracking in your dashboards.
Once published, the monthās status updates to Published, and hovering will show a timestamp and who published the targets.
š 2. Daily Distribution (For Peak Performance Planning)
Daily Distribution is an optional, powerful feature that helps you break monthly targets into daily goals. This is especially useful for periods with major performance spikesāsuch as Black Friday.
Real-World Example: Why It Matters
During Black Week, many businesses see up to 30% of their annual sales. If your monthly goals are split evenly across the month, you risk underestimating the days that matter most.
With Daily Distribution, you can front-load your targets for key periodsāensuring your campaigns, budget, and team are all aligned on when and where the biggest opportunities lie.
How to Use Daily Distribution
In the Account Targets table, click the calendar icon next to the month you want to edit.
The Daily Distribution drawer opens.
Enter Revenue ex VAT values per day.
Kickbite automatically:
Calculates daily % distribution
Applies this % to all absolute KPIs (Marketing Costs, Orders, Sessions, New/Returning Orders)
Derived KPIs (AOV, CVR, ROAS, etc.) are recalculated in real-time dashboards based on your new daily data.
Reset to Default
Want to go back to a flat, even distribution?
Click "Reset Distribution" to divide your monthly revenue evenly across all days in the month.
Publishing Daily Targets
Once youāre happy with your daily setup:
Click āSaveā
The system calculates all necessary KPI values
The drawer closes and the Daily Distribution button becomes active
Daily distribution can be updated at any time, and changes automatically reflect in performance reporting.
š¬ Need Help?
If you need support setting up targets, reviewing performance logic, or aligning with your marketing calendar, feel free to reach out to your Kickbite Success Manager or [email protected].