What are Extra Costs?
The Extra Costs feature allows you to add costs for channels where Kickbite doesn’t have an automated cost connection.
Typical use cases include:
Agency fees
Influencer retainers
Offline or manual channels
Any additional costs associated with a channel
This helps you understand the real investment you’re making:
At channel level
At total company level
Extra costs can also be assigned down to the UTM level, if deeper analysis is needed.
Why this matters
Platform-reported costs rarely tell the full story. By adding extra costs:
Your ROI and ROAS reflect reality
Channel comparisons become fairer
Budget decisions improve
How to add Extra Costs
Go to Settings in the left navigation
Open the Extra Costs tab
Click Add extra costs
Select a time frame
The total cost will be distributed evenly across each day in the selected period
Example: selecting one month will allocate a fraction of the cost to each day
Choose the market
Recommendation: select your main market
Select the channel associated with the cost
(Optional) Select or create a UTM
You can create a custom UTM name (e.g.
agency)This creates a virtual UTM that will appear in reporting
If left empty, the cost will be assigned to
not set
