Editing UTM Parameters starts another ad review process. It’s best to make these changes at night / at a less busy time.

Editing UTM Parameters restarts the learning phase on your ads. In general, the benefits of tracking 100% of your users outweigh the effects this might have on your ads.

If you are not using any UTM parameters currently, use the following tracking snippet:

?kb=sc_sp_{{campaign.id}}_{{adSet.id}}_{{ad.id}}

If you have an existing UTM parameter logic in place, you need to append the following snippet at the end of your existing parameters:

&kb=sc_sp_{{campaign.id}}_{{adSet.id}}_{{ad.id}}