Kickbite does not yet have a native ChatGPT / OpenAI Ads integration. There is no kb= tracking template for these ads. Use UTMs instead, then map them to the right channel in Channel Definitions.
Paid OpenAI / ChatGPT ads
For paid OpenAI or ChatGPT ads, set these UTMs on the landing URL:
utm_source=openaiutm_medium=cpcAdd
utm_campaign(and other UTMs) as needed for your reporting
In Kickbite, create or use the channel AI Search Paid with rules that match those UTMs (for example: source contains openai and medium contains cpc).
Organic / chatbot AI traffic
Organic or chatbot AI traffic is different from paid ads. It often arrives with a utm_source that contains chatgpt (or similar). Keep this on a separate channel from paid AI Search so paid and organic stay split.
What you will see
Sessions and attributed revenue once landings carry the UTMs
Channel performance under AI Search Paid, or whatever you name the channel
What you will not see
A native spend pull from OpenAI
A
kb=ga_*style template for OpenAI Ads
If you need MER or ROAS that includes ChatGPT Ads media cost, add that spend in Extra Costs.
How to verify
Click a live ad and confirm the landing URL has the UTMs.
Wait for at least one complete Kickbite day.
Check Marketing Performance for AI Search Paid (or your named channel).
Related reading
Do not confuse this topic with the MCP / ChatGPT connector articles. Those cover connecting Kickbite to an AI assistant, not tracking OpenAI Ads.