TikTok Smart Campaigns do not expose the same URL parameter depth as regular TikTok campaigns. Kickbite's tracking follows what the platform allows.
Regular TikTok campaigns
For standard TikTok campaigns, use the AID / CID-style parameters documented in URL Parameters for TikTok Ads. That supports richer campaign and ad breakdowns when the parameters are present on the landing URL.
Smart Campaigns today
For Smart Campaigns, Kickbite can typically pass and use campaign ID only. Ad set and ad-level breakdowns are not available yet.
Campaign-level reporting: yes, with correct setup
Ad-level and creative-level reporting: not yet
Creative performance
Creative performance depends on ad-level data. Until Smart Campaigns support ad-level parameters in Kickbite, treat creative reporting for Smart Campaigns as limited or unavailable. Product work on ad-level support is underway; creative-level detail follows after that.
What to do in the meantime
Use regular TikTok campaigns when you need ad or creative granularity in Kickbite.
For Smart Campaigns, evaluate at campaign level in Kickbite and use TikTok's own UI for creative deep-dives.
Keep URL parameters aligned with the TikTok URL Parameters article wherever the platform allows them.
