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YouTube Paid in Kickbite: why a session with kb=ga_vd is required

Kickbite maps Google Video / YouTube Paid only once a session arrives with kb=ga_vd. How to set the template and verify it.

Written by Juan Garzon

Kickbite maps Google Video / YouTube Paid traffic when website sessions arrive with the correct kb=ga_vd tag. There is no UI to force a campaign into YouTube Paid without that session signal.

Correct template

Use the Google Video / YouTube Paid pattern from the Google URL Parameters article. Example shape:

{lpurl}?kb=ga_vd_{campaignid}_{adgroupid}

Also check the Final URL suffix at account and campaign level so nothing strips or overwrites kb=ga_vd.

Why Kickbite needs a session

Kickbite learns the campaign → YouTube Paid mapping when at least one website session arrives with kb=ga_vd. Until that happens, the campaign may not appear under YouTube Paid even though spend pulls from Google Ads.

There is no customer-facing UI today to map a campaign into YouTube Paid manually.

How to fix and verify

  1. Confirm the Tracking template and Final URL suffix use ga_vd for YouTube / Video campaigns.

  2. Drive a real click from the live ad to your site.

  3. Confirm the landing URL contains kb=ga_vd_….

  4. Wait one complete Kickbite day.

  5. Re-check the channel / campaign in Marketing Performance under YouTube Paid.

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