Overview
Since November, some Dutch orders are being attributed to the “Internal” channel rather than showing their true source. This is primarily linked to IDEAL (a Dutch payment method) and how user sessions are tracked between different browsers.
What’s Happening
Browser Mismatch: Returning customers often start their journey in a paid social app (in-app browser) but previously shopped using their device’s default browser (e.g., Safari, Chrome).
New Tracking ID: Kickbite cannot see the previously assigned user ID in the in-app browser session, so it creates a new ID, losing the original channel attribution.
Result: The system perceives these users as “internal” because it sees no external channel leading them to the purchase.
Why It Spiked in November
Some iDEAL payment flows changed around that time, creating more instances of users switching between app browsers and default browsers. This heightens the mismatch and pushes more conversions into “Internal.”
Our Ongoing Fix
User Matching Enhancements
Kickbite is improving how it recognizes returning customers across in-app and default browsers to maintain correct attribution.Target Timeline
A solution is planned for Q2, and affected clients will receive updates.Monitoring
The Kickbite team is actively watching the “Internal” channel to ensure it doesn’t grow further due to this issue.
What You Can Do
Stay Informed: If you see a sudden rise in “Internal” orders, contact Kickbite Support.
Wait for the Update: No immediate changes are needed on your end. Once our fix is live, the system will automatically attribute these orders more accurately.