Kickbite

Keep your data clean using Kickbite’s Tracking Templates!

How brands verify Kickbite thank-you scripts fire only at the same consent level as the rest of the site — private-window Network checks with and without cookies.

Verify Kickbite thank-you scripts and consent

File format and update logic for feeding coupon-to-UTM mappings into Kickbite for automated coupon attribution.

Automated Coupon Mapping — Export Requirements

Why campaigns leak into the wrong Kickbite market, the common tagging and mapping causes, and how to check and fix them.

Multi-market tagging: campaigns showing in the wrong market

How Cookie Banners Affect Kickbite’s Session Tracking and Attribution

Fix data discrepancies  by ensuring your campaigns have the correct tracking parameters and the landing pages include the correct locale.

Troubleshooting Data Discrepancies & Missing Ad Spend in Kickbite

Fix inflated Organic or Brand Search attribution in Kickbite by penalizing non-incremental channels

High Organic (SEO) Share and Penalizing Non-Incremental Channels

Why “Internal” Attribution Has Increased in the Netherlands

Fixing Bing Ads Costs & Attribution in Kickbite

This guide explains how to check whether the Kickbite tracking script is correctly installed and sending events from your webshop.

You can verify this directly in your browser using the…

How to Verify That the Kickbite Tracking Script Is Working

How to ensure Kickbite trackers fire immediately after cookie consent, so the first session and UTM data are captured.

Cookie Consent & Kickbite Trackers — First Session Fix

Technical specification for clients exporting extra cost data to Kickbite via cloud storage — destination, update frequency, format, file naming, and required fields.

Extra Costs (automated) Requirements

Kickbite Tracker — Consent Callback Fix

How Kickbite attributes ad spend to your markets, and how to name campaigns

How Kickbite assigns marketing costs to markets

Why ad-platform clicks differ from Kickbite sessions, how consent affects the gap, and when a session drop is a real issue.

Sessions vs clicks in Kickbite

Juan Garzon

Data Quality

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