Hi team,
We’re now live with Kickbite, and I want to align everyone on how we’ll work with performance data moving forward.
From now on, Kickbite will be an additional source to our data stack. Ad platforms remain useful for execution, but we can’t rely on them for objective performance measurement each report results in their favor, often ignoring the interplay between channels. To make the best decisions for growth and profitability, we need a neutral, consistent view.
So here’s how we’ll operate going forward:
For webshop performance: metrics like revenue growth, profit (CM3), and new orders, we’ll use Kickbite’s Summary Dashboard. These are the KPIs that matter most, and they’re the ones we’ll align on first.
For marketing performance, like ROAS, AOV, CAC, and session breakdowns by channel, we’ll work from Kickbite’s Marketing Channels View. This shows the true contribution of each channel, based on complete customer journeys.
For creative and messaging performance, we’ll rely on Kickbite’s Creative View to identify what’s really working.
For retention, CLTV, and reorder rates, we will use Kickbite’s Retention View.
If you’re running paid campaigns, make sure tracking templates are set correctly.
You’ll find the exact parameters in Kickbite settings. Check that no campaigns fall into the “No-Tag” channel and that your total costs match closely with platform numbers.
Lastly, we’ll work with simple weekly analysis routines across teams. In each review, ask:
Where are we now, and how far are we from the target?
What’s holding us back?
What’s the next action to close the gap?
Let’s stay consistent and critical in how we interpret data. If anything looks off, say something early. We’re all responsible for maintaining quality. And if you need help, reach out.
Thanks,