Kickbite

A how-to for any brand that wants UTM-tagged links to aggregate cleanly. Output: a Claude skill (or copy-paste prompt) plus a Google Sheet log that, together, force every campaign URL…

Build a UTM dictionary your marketing analytics can actually group by

A naming convention for the Meta Ads Manager ad-name field. Once your names are structured, Kickbite groups creative performance by angle, offer, product, format, and variant using simple contains() queries.

Structure your Meta ad names so Kickbite can segment them

Unternal communication alignment template to brief internal team and agency

Internal Communication Alignment Template

Adding Categories in Kickbite for Magento

Using Category Clusters in Kickbite Product Analytics for Magento

This guide explains how to access Kickbite data in BigQuery.

BigQuery Connection Documentation

A 9-block question guide for running effective customer interviews — covering context, triggers, jobs to be done, use cases, barriers, ad discovery, brand alternatives, product feedback, and copywriting takeaways.

How to Run Customer Interviews — Question Guide

Juan Garzon

Resources

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