Markets & metadata — the accounts and markets you have access to, the KPIs available to you, and the exact channel, campaign and UTM names in your data (useful for precise filters).

Channels & campaigns — revenue, net revenue, costs, ROAS, orders, CPO, AOV, CAC, new-customer revenue and orders, sessions and CVR. Group by channel, market, campaign, ad set, ad, UTM, or by day / week / month; cross-tabulate ("channel by market", "campaign by month"); compare periods and rank the biggest movers; filter (e.g. minimum spend) and take the top N. You can also switch between AI Click and AI Click & View attribution.

Ad creatives — Meta / paid-social creative performance including impressions, clicks, CTR, CPC, CPM, CVR, plus thumbnails and Instagram links. Break down by creative, ad-name segment, platform or campaign.

Products — revenue, orders, items sold and AOV by product, SKU or variant, split by new vs returning customers, with share of revenue. Products are revenue-side, so there's no spend or ROAS here.

Customer journeys — the most frequent conversion paths, average touchpoints, days from first touch to purchase, click vs view conversions, and the single-touch vs multi-touch mix. Individual order journeys too.

Retention & reorders — reorder rates by acquisition cohort, cohort CLTV, and how long customers typically take between orders.

Targets & planning — read your annual plan across markets, and use the cohort planner to turn a revenue target into the new customers and media budget you'd need. Monthly targets can also be set from the chat (see below).

Coupons — coupon-code mappings and data-quality checks (unmapped codes, duplicates, missing influencer names).

Segments — your saved segments and segment groups, and building a new segment taxonomy from your ad naming convention.

Setup & data health — your channel routing rules and priority order (why traffic lands where it does), your extra costs, and the Trust Center check comparing Kickbite-tracked against backend numbers.

"Give me a one-page view of last month for EU: revenue, spend, ROAS, orders, AOV, and the new vs returning split."

"How much of last month's revenue came from new customers versus returning ones — and how has that shifted over the last six months?"

"Show CAC and AOV by month this year. Is it getting more expensive to acquire a customer?"

"Compare all my markets for last quarter versus the quarter before — which are growing and which are shrinking?"

"What's the CLTV of the cohorts we acquired in Q1 versus Q3 last year?"

"If I want €1.2M total revenue per month in Q4 for EU, how many new customers and how much media budget do I need?"

"Which 10 products make up most of our revenue — how concentrated are we?"

"Are we on track against this year's revenue and cost targets across all markets?"

"Is our data healthy? Check the last 30 days for tracking or processing gaps."

"Turn all of that into a short board update I can send tonight."

"Break channel performance down by market for last month: revenue, spend, ROAS, CAC and share of spend."

"Which channels gained and which declined the most in revenue versus the previous month?"

"Compare the same period under AI Click versus AI Click & View — how much of paid social's revenue is view-through?"

"Which channels bring the highest share of new customers, not just the most revenue?"

"Where would 10% more budget do the most good? Show CAC and ROAS by channel with current spend shares."

"What share of conversions are single-touch versus multi-touch, and which channels most often assist before the converting one?"

"How many touchpoints and how many days does a typical EU customer take to convert?"

"Show 2026 targets versus actuals for every market, revenue and costs."

"Preview setting the EU revenue targets for Q4: 800,000 in October, 950,000 in November, 1,100,000 in December. Don't save yet."

"Show channel revenue by week for the last 12 weeks so I can see the trend, then write the monthly marketing report for leadership."

"Top 15 campaigns by spend in EU last month with ROAS, CPO and CAC — flag anything with a CAC above €40."

"Top 10 creatives by ROAS with at least €1,000 spend in the last 30 days. Then show me the worst 10 with the same spend floor."

"Which creatives have a high CTR but a low CVR?"

"Break creatives down by ad-name segment so I can see which angle and format is winning."

"Show my top campaigns by week for the last 8 weeks — which are trending down?"

"List every channel and campaign name in my data so I can build exact filters."

"Which coupon codes aren't mapped to a channel, or are mapped twice?"

"Show me our channel routing rules — why is this traffic landing in 'Other'?"

"Top 10 products by new-customer revenue, broken down by the channel that sold them."

"Build a segment group from our ad naming convention and preview the match counts before saving anything."

"Any tracking drops in the last 14 days for DE?"

"Put that campaign table into a spreadsheet I can share with the team."

Name the market and the period. "...for UK in June" or "...over the last 30 days" keeps answers precise.

Ask for a top N with a sort. "Top 10 by spend" beats "show me all creatives" — there are often hundreds of rows.

Add a spend floor when hunting for winners. "...with at least €500 spend" filters out small, noisy results.

Follow up instead of restarting. "Now break that down by campaign", "compare it to last month", "same thing for UK" all work.

Ask what it can do. "What KPIs can I ask about for EU?" lists exactly what's available in your account.

Be curious. The best use cases come from just asking — start with a question you'd normally build a report for.

Analytics are read-only. Nothing in your ads, campaigns, customer data or shop backend is ever touched — the connector can't pause an ad or move a budget. Use it to decide; act in your ad platform.

A few planning tools can write — monthly targets, the daily revenue curve within a month, and segment groups — and they all follow the same two-step flow:

Your permissions apply. You see exactly the accounts and markets your Kickbite user can see.

Dates & markets in plain language. Say "EU" and "last month" — the assistant resolves market names and dates for you.

Answering from general knowledge? The connector isn't active in that chat. Enable it from the tools menu next to the message box, or start a new chat with it on.

Getting "no data"? Name the market and period explicitly ("for EU in June"). If one market always returns no data it may not be actively tracking — let us know and we'll check.